Perfecting your organization’s customer experience will take time. The good news is, there are several strategies retailers can employ to enhance the customer experience and retention. One example is by calling on a brand’s community. Community engagement leverages user-generated content and social media. Features such as reviews, forums, polls, surveys and hashtag campaigns can help foster brand connections among customers. When a brand has a strong presence online, they have a much higher likelihood of going viral. Virality, while short lived, can be enough to drive in a small percentage of loyal customers. In the long-term, this is highly beneficial to organizations. One form of this content is user education. Content created around the use and tutorials of a product can help boost retention by helping customers fully understand and use your products. These tutorials, how-tos and demos facilitate self-service and greater satisfaction for customers. Strategies may vary by organization, but for more information on the customer experience and how it relates to customer churn, please see the infographic paired alongside this post.
How CX Can Combat Customer Churn an infographic provided by BillingPlatform, a company specializing in revenue recognition solutions