Many businesses expect their website into a tool to find new customers. The company’s website point is to create interest in the product – Hopefully it is quite interesting that people see websites want to buy one product displayed on your website.

However, there is a strong competition online in almost every industry. If the pages on your website provide information about your product does not stand out from the competition, you will not find the new customer desired.

How do you present your product on your website in a way that makes you stand out? Here are five best practices to follow to put your products on your website. This applies, no matter whether products are sold online or offline.

1. Individual pages. Each product needs to have a separate page on your website. This makes the focus only on the product, making it less confusing to people who see the individual page of the product. It also gives you a complete page to devote to describe the many benefits of certain products you sell.

Among other benefits, having a unique page for each product will enable search engines easily include, or index, product page in search results. The easier you make it for search engines to index the page, the more likely the page will appear in search results where potential customers can find it.

2. Unique content. On each product page, you need descriptive content. Content must explain what the product is, why does someone need it and why someone must buy the product from your company. You don’t need a lot of content but you need enough to convince potential customers.

If you resell a product, be sure to write unique content about the product for your website. The content reused of distributors or vendors makes products on your website not different from your site. On the other hand, using unique content will make you stand out from the competition.

3. Photos / videos. Photos and videos give customers a clear idea of ​​what is expected when they buy your product. Place at least one really good quality photo or high-quality video of the product on the individual page of the product.

In addition to providing product descriptions, photos and videos that clearly add more value to product content. This added value helps make your company and your website more typical and give you the superiority of your competition.

4. Organization. Arrange your product in a clear way that makes sense for your customers. The easier you make it for potential customers to find the products you have on your website, the more likely they buy these products from your company.

One technique that is often used to regulate products is grouping products into categories. Keep in mind that too many categories can cause confusion. Customers are confused about leaving a website. By keeping your category into a minimum of your website will be organized and customers will not be confused.

5. Call to act. In the end, you want people to see your product to buy those products. In some cases, the purchase process occurs online through the shopping basket. In other cases, you want potential customers to contact you to place an order.

Regardless of how they buy the product you sell, save calls to act simple. Place the call to act where people cannot miss it. For example, at the top of the page conditions without uncertain conditions to call you to order products.

The fifth of this best practice center on one general theme: Create your website, and the products you face on the website, stand out from the crowd. If your website offers more, no one looks at your website you will buy from you. If you follow these five tips, your website will be an effective tool to help your business find new customers.